The company started to expand into new frontiers of the doll industry. Four decades ago LEGO started to target ladies with the benefits of furniture pieces and dollhouses; in 1974 this introduced its first person figures, named Minifigures; and in 1979 that expanded into space with sets featuring astronaut minifigures, https://lego-x.com/2021/07/05/generated-post/ rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of rings elements aimed toward young girls. This period also observed the creation of a management structure, with Godtfred Kirk Christiansen’s son and daughter Kjeld Kirk Kristiansen getting started with the managerial staff and working to modernize the company’s manufacturing methods.
The 1970s also noticed the introduction of a method that allowed customers to pick certain stones they planned to purchase and create their own models, rather than buy pre-made systems; this was popular with adults, as well as children. In the same decade, Seglar branched out into old territory along with the Castle topic, and in 1980 the company added their first teach sets to its selection.
In 1989 Lego unveiled the Pirate template, and with it an array of pirate ships, wilderness islands and treasure. This company also expanded its assortment of facial movement, adding beards, eye patches and lip stick in addition to the typical two sight and smile. Some old Lego lovers resented these kinds of changes, finding the more basic faces of earlier versions.
As Seglar expanded to a huge international corporation, it had to find ways to meet up with the requires of its big name customers like Aim for, Wal-Mart and Toys ‘R’ Us, which usually demanded larger selections and faster transport times. To keep up with these demands, the company started to reduce total production moment for new products by causing more make use of computerized set up systems.